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Inappropriate Uses for Vine in Business

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There are a hundred different blog posts about how to use Vine effectively as a business tool. For instance, this one from Chris Brogan does the job perfectly.

But what about inappropriate uses for Vine? What’s the best way to damage relationships, cash flow and reputation all within 6 seconds?  We’ve had a bit of a think and here’s a few ways we think you could do it.

1) Customer endorsements are the best! Why not see how great an endorsement your customer can give you whilst you mercilessly throw peanuts at them? You can call them 6-second endurance endorsements. Take it Ken! Take the rain of peanut misery and tell us just how much you love us as a supplier!

2) Barry in Telesales is a closer. Film Barry as he lambasts 83 year old Mavis, from Sutton-on-Trent, for “stringing him along”. Snigger along to create your own laughter track. After all, Barry IS sales and the perfect poster boy for your business. No-one escapes Barry’s sales net.

3) You’ve landed that big client! Now tell everyone what you REALLY think of them.  Maybe using gestures and props. Don’t hold back. What’s the worst that could happen?

4) Show the world what a laid back fun loving bunch you are by filming the next office social at Webster’s Karaoke & Grill. Now sit back and watch the comments come rolling in as eagle eared viewers try to decide exactly what animal it is Darren from Tech Support is strangling live on stage.

5) Film Wendy from Finance as she walks down the corridor with her skirt tucked into her knickers. This is better than the time you filmed Henry the janitor choking on a skittle. Make sure you get the company logo in the shot though!

6) Your CEO is great! Everyone loves him and when he talks it’s like he’s delivering little flying candy hearts of joy directly into your ears. Your customers can’t get enough of him on-screen. So give them what they want! Show his vulnerable side. A sneaky peak of him in action next time he pops to the loo should do the trick.

Well frankly there are just a few. Why not see if you can come up with any yourself and post them below?

Sales & Marketing – An Unexpected Love Story

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“You don’t understand what I need!”  “You never listen to me!”  “This just isn’t working!”

In our experience Sales and Marketing departments have a pretty tempestuous relationship.  In theory the two should work symbiotically to create the perfect sales cycle. One creating warm leads, the other closing the deal.   In reality is often goes more like this;

  • A new product or service gets launched
  • The marketing team has a great idea for the campaign
  • They create whole host of marketing materials
  • The sales team don’t understand why or how to use them with a customer
  • The sales pack end up languishing in the boot of a car or under a desk
  • Both sales and marketing teams feel frustrated with each other’s lack of vision
  • And repeat.

As with most troubled relationships the problem stems from a lack of communication and not understanding each other’s worlds clearly enough.

So how can we fix this? Well, it’s all about getting together and learning to share. Short, regular brainstorming sessions are key to improving the sales cycle, and they’re even more effective if ran by someone outside the company.

Share the Problem

The aim here is to reduce the interdepartmental rivalry and get everyone thinking about solving the same issue.  Marketing often has the wider view of the customer but the sales team can get to know them intimately and understand exactly what they need.

Share the Creative

When coming up with the creative make sure everyone has a voice. Although it’s marketing that will be responsible for generating the material it’s the sales team that will be using them day to day so they need to be comfortable with what’s created.  And if you’ve helped build the idea it’s a lot harder to knock it.

Share the Results

Get regular feedback on how a campaign or sales push is working.  What are the success stories? How can you share them to create new leads? What’s not working?  How quickly can you adapt your marketing materials to reflect this new information?

But lose the shared metrics…

Because nothing causes a rift faster than a bonus based on tasks you have no control over.

It won’t happen overnight, but we’re confident that you’ll start to reap results before too long.

How do you think the relationship between Sales & Marketing is in your company?

Do you have any success stories you’d like to share?

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