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I Just Shipped My Pants! – Kmart’s ad goes viral

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That’s SHIPPED my pants people, SHIPPED.

US giant Kmart’s latest online ad ‘I just Shipped My Pants’ has gone viral with over 12.5 million hits in 8 days.  And no wonder.  The ad is hilarious, well executed and ever so slightly shocking.

Buoyed by their success and some fantastic You Tube comments such as;

“Good job advertising this Kmart. You’re back in the game.”

And

“This is a great commercial, it makes me like Kmart again!”

Kmart is now planning to reach an even wider audience by launching the ad on TV.  But could the very thing that’s made it popular, it’s funny and irreverent styling, actual end up polarising Kmart’s customer base?

It’s certainly not a strategy without risk and we’ll be eagerly waiting to see what Middle America makes of it all.  And of course whether it has the desired effect of getting Kmart’s tills ringing.

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