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Is your company ready for Employee Generated Content?

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Employee Generated ContentFirst things first, what exactly is Employee Generated Content or ECG? In case you’re not immediately familiar with the term ECG simply means anything produced and shared through an organisation by internal staff members themselves. So things like a company newsletter, video blogs, company wiki page, even a full on musical about the dangers of parking in the CEOs space they all count, as long as the staff are the driving force behind the content.

Why Should This Matter To Me?

If you subscribe to the adage that people are a company’s biggest asset, then allowing them to use their knowledge, wit and personality to help further your businesses aims has got to be a no brainer. Employee-generated content has been used to great effect by some of the world’s biggest companies – as everything from external marketing campaigns to internal training and team building. That’s not to say that those companies didn’t recruit a creative agency along the way to help shape and focus the campaigns, but it does show that the resources and creativity of your own people shouldn’t be underestimated.

To help you work out if your business might just be ready to consider EGC why not try the checklist? The more yeses you get the more you might want to start thinking about it…

•  Are your employees experts in your business?
•  Can your employees provide a unique insight into your products and services?
•  Are you looking to increase employee retention, work ethic or morale?
•  Are there some current best practices you’d like help propagating through the company?
•  Are you looking for a new way to connect management to the wider base of employees?
•  Do you have a company that operates over many different regions?
•  If so do your staff have different experiences and innovative solutions which may inspire others elsewhere in the organisation?

We’ll be thinking, writing and generally the strategising the heck out of employee generated content over the coming months so let us know if there’s a specific subject you’d like us to go into more detail about.

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