Close Showreel

Product marketing with a wee bit of comedy…

0 Comments

You may have stumbled across this online advert, Just a Wee, for the Bathstore last month.  It marked a bit of a departure from the brands usual lifestyle videos and made a pretty good stab at going viral by using a mix of eye watering slapstick and a comedy set up.

The aim was to promote its range of soft-close toilet seats, and well there’s a man who wishes he had one when he was a child, a confused girlfriend and a dog that… well it’s probably best you just watch it for yourself.

With 220k hits in the first 2 days rising to just over 751k in a month it has had its fair share of exposure – especially when you remember that it’s a toilet seat we’re talking about not the latest must have gadget.  Where it gets interesting is when you look at the response that it’s had on YouTube.  Although it’s had a lot more thumbs up that thumbs down, a quick glance down the comment section reveals an almost a 50/50 split amongst posters, ranging from the positive –

 

“Awsome ad. I’m glad to see marketers are getting their sense of humour back!”

Shawn Benson 

“The first pre-roll advert I actually wanted to share! Well done”

Bellyfloptv

 

To the positively offended,

 

“Whoever signed off this viral ad should be taken to task, it really is stooping to a new low just to sell product. what will it be next, the Power Shower foofoo cleaner? – Please, stick to adverts which have a bit of class – unless of course you have changed the demographic of your target market?”

Ian Holmes

And that Ian, really is a very good question.  Does altering your marketing output simply swap one audience for another? Personally I’d argue that doing something a bit different, and showing a sense of humour is something that should be applauded.  It exposes the Bath store brand to a new audience and gets blogs like this one written to help spread the word.   Whether all that activity equates to sales though is something I look forward to seeing once the campaign results are in.

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Social Share Buttons and Icons powered by Ultimatelysocial