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Location, Location, Lighthouse?

A case study by the sea
97.265%* of all the case studies we’ve ever been shown are filmed in an office. But surely the point of making a video is to show off the company’s uniqueness, either through building the brand or demoing new products or a way of thinking? So what’s with this stunning lack of variety? Well the upside of course is that company offices are a snap to organise, what with being quite literally on the organisation’s doorstep. That’s great, especially for quick turnaround projects. However the downside to all that convenience is that the end result will look just like every other case study that your company has ever made.
Just because you’re creating video for business it doesn’t mean you have to stick to the same old tried and tested locations when you come to shoot it. With a bit of imagination and just a tiny bit more effort you could end up with something really quite special.
Here’s in no particular order are a few of our favourite alternative locations, let us know if we’ve missed any,
- A Coffee Shop
- Innovation Centre
- Sports Stadium
- Library
- The Zoo
- An Art Gallery
- Fruit Market
- The Seaside
- Historic House
- A Disused Church
- Cave
- Rooftop
- The London Eye
- The back of a Limousine
- A Park
- Your customers premises
- A theatre/film set
- Concert hall/recording studio
- A maze
- A chocolate shop
- Lighthouse
So next times you get the opportunity to shout about your company why not try thinking outside the boardroom?
(*Made up stat but it’s a really is almost all of them.)