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Drama in the workplace

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NetflixNetflix is the number 1 reason I don’t get enough exercise. Mainly because being a sucker for a good story (current obsession: The Good Wife) means that I find it hard not to click ‘Watch Next Episode’ as soon as the credits roll…

But although I may not be getting fitter I do feel like I’m learning stuff.  Thanks to ‘Lie To Me’ I can spot an untruth from a mile away. ‘House of Cards’ and ‘The West Wing’ are the only reason I know anything at all about American Politics.  And after only a couple of episodes of the Killing I think, quite wrongly as it turns out, I can understand Swedish.

That’s because mingled in with the great scripts and acting performances are lots of other subtle, messages.  Messages about different cultures, though process, and procedures, and in walks of life that I just wouldn’t be exposed too any other way.   And that’s the great thing about quality drama, the writers do the all the hard work for you.  Dripping tons of research seamlessly into each episode to make what you’re watching believable.

It’s why quality writing works wonders in a business setting too.  A serialised drama or comedy is going to beat a PowerPoint every time when it comes to getting staff to retain information.  If there’s a vivid premise, relatable characters and a bit of action you’ll find staff anticipating the next instalment of their training programme.   Storytelling is a powerful way of uniting information with emotion, and in doing so engaging with your staff.  But it demands insight and creativity to present an idea with enough punch to be memorable. If you get it right, then you get people discussing your messaging at the water cooler instead of unconsciously ignoring you.

Now if you’ll excuse me I’m off to watch the next season of Game of Thrones.

Is your company ready for Employee Generated Content?

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Employee Generated ContentFirst things first, what exactly is Employee Generated Content or ECG? In case you’re not immediately familiar with the term ECG simply means anything produced and shared through an organisation by internal staff members themselves. So things like a company newsletter, video blogs, company wiki page, even a full on musical about the dangers of parking in the CEOs space they all count, as long as the staff are the driving force behind the content.

Why Should This Matter To Me?

If you subscribe to the adage that people are a company’s biggest asset, then allowing them to use their knowledge, wit and personality to help further your businesses aims has got to be a no brainer. Employee-generated content has been used to great effect by some of the world’s biggest companies – as everything from external marketing campaigns to internal training and team building. That’s not to say that those companies didn’t recruit a creative agency along the way to help shape and focus the campaigns, but it does show that the resources and creativity of your own people shouldn’t be underestimated.

To help you work out if your business might just be ready to consider EGC why not try the checklist? The more yeses you get the more you might want to start thinking about it…

•  Are your employees experts in your business?
•  Can your employees provide a unique insight into your products and services?
•  Are you looking to increase employee retention, work ethic or morale?
•  Are there some current best practices you’d like help propagating through the company?
•  Are you looking for a new way to connect management to the wider base of employees?
•  Do you have a company that operates over many different regions?
•  If so do your staff have different experiences and innovative solutions which may inspire others elsewhere in the organisation?

We’ll be thinking, writing and generally the strategising the heck out of employee generated content over the coming months so let us know if there’s a specific subject you’d like us to go into more detail about.

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