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10 Ideas Internal Comms Can Steal From the Film Industry

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It’s always seemed a shame that corporate comms don’t get the same fanfare as the latest blockbuster release.  After all the launch of your latest initiative will have more of a direct impact on your staff than any action thriller or rom-com but it’s unlikely you’ll see employees quoting lines such as “ Get busy sellin’ or get busy fillin’” or “No one puts JC Electricals in the corner.” 

The film industry invests a serious amount of time and money into making sure they promote their movies because they know it works.  It’s how they’ll get people in the cinema and talking about the film off and on line.

Let’s assume for a moment that your marketing budget doesn’t quite run to hiring Stephen Spielberg to direct your next film or getting Scarlett Johansson to star in it – what else could you try?

1.      Hold a Red Carpet Screening 

Well why not?  Some clients are lucky enough to have their own onsite screening facilities but plenty of venues have a cinema screen that you could hire out for less than you’d think and it certainly delivers the wow factor.

2.      Staff as Extras

Throwing in a few cameo performances from your staff is guaranteed to get a buzz going.  Whether you run a competition beforehand or just rope a few people in on the day, classic roles such as Man Drinking Coffee or Woman in Lift always go down well.

3.      Create a  Trailer

Releasing a film without a trailer is pretty unthinkable nowadays and there’s no better way of warming your audience up to your upcoming campaign.

4.      Ambient Media  

This covers everything from Film Posters to Life Size Character Cut Outs, Messages on the Canteen Menus or even Digital Projections.   By putting your message out in unexpected places it stands a much better chance of being remembered.

5.      Create a stunt to launch the campaign

The film Up! sailed hundreds of brightly coloured balloons through Tower Bridge, The Simpson Movie rebranded 7 eleven stores as Kwik -Marts and painted a giant naked Homer holding a donut on to a hill in Dorset.   Your stunts don’t have to be as expensive as that but they should be big and bold.

6.      Brand and styling

Every film has its own brand – from the dark brooding style of the Dark Knight to the feel good branding of Happy Feet. Typeface , logos and slogans will all help create a sense of event.

7.      Website

By creating your own microsite or branding a section of your company’s intranet you instantly create a place where the films themselves and any other materials can live. It’s a great way to reflect your campaign and an even better way of monitoring traffic.

8.      Merchandise

Everyone’s familiar with pens, mugs and key rings so why not try something a little more unusual to get your message across?  Just make sure it works with the brand your creating.

9.    E-learning

If you running some e-learning modules as part of your campaign why not bring it to life with some characters from the campaign? Short video clips as rewards for getting the answers right can invigorate the learning experience.

10.   Games & Competitions

To really galvanise the team why not create a game or competition to get people actively taking part in the campaign? Easy to understand and simple to play work best.

Why not let us know if you’ll be trying any of these tips with your own campaigns?

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