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Hang On, I Think This Might Go Viral In A Minute

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Dandelion-ImageYes, there are absolutely exceptions and yes, you should definitely aim high and shoot for the moon, but at the same time you need to be realistic and not convince yourself it’s the end of the world when you land unceremoniously on next doors lawn. Especially, if it’s a nice lawn.

People see big businesses creating virals alongside user generated content of kids biting other kids fingers, or cats pretending to be ninjas and think there must be some secret formula, but their really isn’t.

Simple fact is seeding is absolutely key when it comes to launching a brand viral. It’s all about platform, and the vast majority of businesses don’t have a big enough platform or budget to go globally viral.

Those that are neither unusual user generated content nor big brand virals occupy an exceptionally narrow corridor. There’s some luck and some serendipity to it and absolutely it helps if you have an idea that spreads, but there are plenty of potentially great virals out there that never made it. And there are a lot of disappointed people that expected them to.

We’ve convinced ourselves that ‘going viral’ is about people talking about your film or idea from Watford Gap Services all the way to South of the Mekong Delta. But that doesn’t need to be the case. Instead, ‘going viral’ can take place within a small target audience, specialist group or community. If your client base is 300 CIO’s or 10,000 one legged Hungarian Pole Dancers, then ‘going viral’ just means getting it to spread within the confines of those groups. If it moves outside of them, great, but it’s not the be all and end all. Think in terms of a cold spreading around a nursery and not a global flu pandemic. After all, if every would be viral launched spread globally, we’d get pretty sick of them.

I Just Shipped My Pants! – Kmart’s ad goes viral

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That’s SHIPPED my pants people, SHIPPED.

US giant Kmart’s latest online ad ‘I just Shipped My Pants’ has gone viral with over 12.5 million hits in 8 days.  And no wonder.  The ad is hilarious, well executed and ever so slightly shocking.

Buoyed by their success and some fantastic You Tube comments such as;

“Good job advertising this Kmart. You’re back in the game.”

And

“This is a great commercial, it makes me like Kmart again!”

Kmart is now planning to reach an even wider audience by launching the ad on TV.  But could the very thing that’s made it popular, it’s funny and irreverent styling, actual end up polarising Kmart’s customer base?

It’s certainly not a strategy without risk and we’ll be eagerly waiting to see what Middle America makes of it all.  And of course whether it has the desired effect of getting Kmart’s tills ringing.

3 Viral Video Ideas You Can Have For Free!

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dog-skateboardIf we got a pound every time a company asked us to make them a viral video we would literally have £33.50.  So we thought it might be a good idea to run through the basics…

Viral videos build brand awareness, they rarely contribute to sales.

99% of viral videos are either; funny, cute, sexy, violent or show a genuinely amazing feat.

They elicit a strong emotion, be that OMG! Or Gross!

A viral video is not an Infomercial.  That means the moment you find yourself saying, “I’m not sure the messaging is coming through strongly enough.” you need to stop.  Instead REMOVE any dialogue that extolls the features and benefits, any lingering product shots, and any stats.

Having the Big Idea is not always enough. Unless you are extremely lucky, you will still need either a huge online network of friends or be comfortable spending money on seeding.  Ideally both.

Going viral isn’t always a good thing.  Several big names have ended up offending their audience or having their idea hijacked by a rival company or group.

Still want to make a viral? Well then here are three viral video ideas you can have on us, just pop your logo at the end of one of these success magnets and let us knew how you get on!

1. The Queen chowing down on a Big Mac – One’s loving it

2. The first skydive from the moon back to earth – your brand on that spacesuit.

3. A cat attacking a printer while Chuck Norris watches– comedy gold.

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