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Alcatel-Lucent weren’t known for cable - but they wanted to be! We knew that a narrative-led approach would be the perfect way to shake up their customer’s perception of the company’s solutions.

Collaborating with industry analysts, we created a tightly targeted campaign that communicated the Cable MSO story for the first time – and showcased the full extent of their formidable offering.

A rousing conversation starter at major events, other departments wanted a piece of the action, nabbing it for use as a sales tool and for display in executive customer briefing suites.


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Although we love to be involved right from the start we can help you build the best strategy at whatever stage of the project you choose to bring us in. Whatever the issue, whatever the audience and whatever the budget we can help.

(+44) 0116 242 2888

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