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To help introduce Snow Socks,  a brilliant alternative to snow chains,  to the UK market we created the online comedy series Meet the Harrisons.  Based around an average, if not slightly dysfunctional family, our series was aimed squarely at the product's core market.  As we launched in time for the Christmas Period the first episode was developed around the concept of “Buy Dad a Pair of Socks He’ll Actually Wear This Year.”   We wanted the emphasis to be on entertainment to make sure our audience would relate to what they were seeing and want to seek out new episodes as and when they were released.

The animation was launched on YouTube and Facebook in (both full and 40 second versions) as well as the client’s website and rolled also out in France and Slovakia.   Character images from the animation were used to create secondary promotional materials such as web banners, Facebook competitions and updates.  At time of posting this ‘Christmas With The Harrisons’ 40 sec UK version had over 28,000 views.

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Although we love to be involved right from the start we can help you build the best strategy at whatever stage of the project you choose to bring us in. Whatever the issue, whatever the audience and whatever the budget we can help.

(+44) 0116 242 2888