Capital Markets Technology Summit
Murex

With in-person events becoming impossible in 2021, we transformed Murex’s much anticipated customer forums into a series of even more popular online events. 


Together, we devised a virtual 1-hour programme with 3 bespoke editions that covered the key topics driving the Capital Markets industry for the Americas, EMEA and APAC regions. Co-ordinating COVID-safe shoots across Murex HQs in Paris, Singapore and New York as well as virtual interviews with customers and experts, the resulting mix of speakers and creative elements emulated the feel of a live event to keep viewers actively engaged throughout.


•    Event film
•    Social media assets

Results:

•    300% increase in views
•    1,500 attendees

 

Murex Capital Markets Technology Summit campaign graphic