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Location, Location, Lighthouse?


A case study by the sea

A case study by the sea

97.265%* of all the case studies we’ve ever been shown are filmed in an office.  But surely the point of making a video is to show off the company’s uniqueness, either through building the brand or demoing new products or a way of thinking?   So what’s with this stunning lack of variety?  Well the upside of course is that company offices are a snap to organise, what with being quite literally on the organisation’s doorstep.  That’s great, especially for quick turnaround projects.  However the downside to all that convenience is that the end result will look just like every other case study that your company has ever made.

Just because you’re creating video for business it doesn’t mean you have to stick to the same old tried and tested locations when you come to shoot it.  With a bit of imagination and just a tiny bit more effort you could end up with something really quite special.

Here’s in no particular order are a few of our favourite alternative locations, let us know if we’ve missed any,

  1. A Coffee Shop
  2. Innovation Centre
  3. Sports Stadium
  4. Library
  5. The Zoo
  6. An Art Gallery
  7. Fruit Market
  8. The Seaside
  9. Historic House
  10. A Disused Church
  11. Cave
  12. Rooftop
  13. The London Eye
  14. The back of a Limousine
  15. A Park
  16. Your customers premises
  17. A theatre/film set
  18. Concert hall/recording studio
  19. A maze
  20. A chocolate shop
  21. Lighthouse

So next times you get the opportunity to shout about your company why not try thinking outside the boardroom?

(*Made up stat but it’s a really is almost all of them.)


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